Hello and Welcome!

A+B works with some of the world’s most influential brands, identifying the threads of opportunity that wind through an organization and synthesizing them into innovative and disruptive strategies. We specialize in capturing the spirit of culture, helping clients realize their unique space within highly competitive markets.

Led and launched by Amy Belledin in 2016, A+B sits at the intersection of creativity and strategy, offering a digital-first vision of cohesive and brand development, focused plans with actionable, business-forward momentum. Amy has been leading creative projects for 20+ years on a global scale in the Beauty, Retail, Tech, and Luxury industries. Before starting her own practice, she held leadership positions for companies such as ARMANDO CABRAL, Blue Nile, Clinique Laboratories, and Nordstrom. Responsible for positive revenue results, Amy delivers solutions that are equal parts intelligence and delight.

A+B Creative | Marketing | Strategy is currently located in Saratoga Springs and New York City, NY.